I don't think the PSLV actually falls in their market. It has a payload almost 10x what the Firefly alpha would offer, and it has a $15 million price tag. Frank

I don't think the PSLV actually falls in their market. It has a payload almost 10x what the Firefly alpha would offer, and it has a $15 million price tag. Frankly, if the Firefly alpha is offered at anything other than single digit millions of dollars per launch it will not be commercially viable. I think the company is aware of that and that has driven the design of the rocket. The Firefly alpha is an enormously simple rocket, and is theoretically designed for ease of manufacture. It also uses incredibly inexpensive fuels which are easy to store.