4 ms·
I think the biggest fallacy of our age is that we think we know how to assess ROI on efforts beyond a very few, very narrow conditions. And the great tragedy is
by digikata 12y ago
I think the biggest fallacy of our age is that we think we know how to assess ROI on efforts beyond a very few, very narrow conditions. And the great tragedy is that we routinely act on those estimates as if they are far more accurate than they turn out to be.