I find that an important question to ask when it comes to these discussions is whether the goal is to be pragmatic toward reaching a specific goal or to be 'cor

I find that an important question to ask when it comes to these discussions is whether the goal is to be pragmatic toward reaching a specific goal or to be 'correct'. Another important question is asking yourself to what extent one can achieve both, as that would be preferable. I haven't spent a lot of time thinking about this, so I could be very wrong. However, I'm inclined to think that if the goal is to get more (young) women to work in tech, making things more 'girly' might not be a bad idea. Ideally this would not be necessary, and I don't consider the approach 'correct', but as one of the possible approaches it might be the most pragmatic. And there could be plenty of initiatives in parallel that take a more correct or ideological approach. This reminds me a bit of a workshop I heard about from a friend. It was a whiskey and wool event where participants would do whiskey tasting (with a Scottish-looking man guiding them), but also learn how to knit. The goal was specifically to get guys to try knitting, and it was very effective. These kinds of things can be fine, in my opinion, as long as they're not the only options. Then again, I'm not a woman, so I don't know if perhaps it's more offensive than it seems to me.