If i go to $healthfoodstore around the corner i have a variety of high quality, dark roasted espresso from different regions. I would be tempted to say that the

If i go to $healthfoodstore around the corner i have a variety of high quality, dark roasted espresso from different regions. I would be tempted to say that the store's prices are almost always lower than your offering Good point. The coffee they sell is much more upmarket than what you can get at $healthfoodstore, but the site doesn't make it clear. The beans they use are more expensive, and they are probably roasted more carefully. Grocery store brands typically use an industrial high-volume and high-temperature roasting process, instead of small batches and lower temperatures. If you need 2 tons, would you rather do 100 batches of 20kgs for 20 minutes each, or one large batch in only 10 minutes? Phoenix Coffee Roasters are transparent about their costs [0], they pay up to 4 times of the regular exchange price for green beans: We purchased this coffee for USD 10,60 /kg through Nordic Approach. At the same time the stock exchange price for green coffee was 2,50 EUR/kg, for Faire Trade certificated coffee 3,00 EUR/kg. Our production costs (taxes, transportation, packaging, etc.) mount up to 7,50 EUR/kg roasted coffee. Our overall costs are 15,80 EUR/kg, plus labour costs and VAT. (These beans sell for 35.30 EUR/kg) Maybe a line like "coffee from Germany's best roasters" would make some people interested. I put some of them them in my KBRoaster(tm), push the "dark roast" button, kitchen starts smelling like heaven and only 7 minutes later i enjoy my fresh cup of fresh roasted, fresh ground espresso Have you done this before? Your kitchen will smell like hell and your fire alarm might go off ;-) Also, you should wait a few days for the beans to release all the CO2 from roasting. Roasted coffee has an optimal typical shelf life of 2 weeks Citation needed :-) I'd say it's best between the second and eight week. [0] http://www.phoenix-coffeeroasters.com/en/red.html http://www.phoenix-coffeeroasters.com/en/red.html