I love this idea. If someone figures out how to successfully run a company like this, it'll be huge, as it will attract a lot of top talent who would prefer the

I love this idea. If someone figures out how to successfully run a company like this, it'll be huge, as it will attract a lot of top talent who would prefer these hours. In my experience, the biggest obstacle is the amount of time dedicated to communication/coordination overhead like email and meetings. If you're already spending 20 hours/week on that, then you're left with only -4 hours/week for productive work. This is likely the reason why it worked well for an independent, "greenfield" project.