And how do you beat google on search when google is the one with a tracker on almost every important website out there? The search engine which gets the most tr

And how do you beat google on search when google is the one with a tracker on almost every important website out there? The search engine which gets the most traffic and can analyze and optimize it? Not to mention the cost to crawl the web 24/7/365 which is the same no matter how many people use your search engine.