What a weird idea, I wonder why Wired would want to allow anyone to post content under their site. I know it's not the 'real' Wired site, but still seems odd.

What a weird idea, I wonder why Wired would want to allow anyone to post content under their site. I know it's not the 'real' Wired site, but still seems odd. What's to stop some crazy person like timecube guy from making their home on Wired and harming the 'brand'?