Competition is evidence that people want what you're selling. And even if there's no competition at first, if people do want it, there soon will be. I think a

Competition is evidence that people want what you're selling. And even if there's no competition at first, if people do want it, there soon will be. I think a key idea is to make sure everybody who wants your thing can have it. Otherwise, you create a gap for competition to fill. This is a nice alignment of ultruism and competitive advantage... and more common than you might think.