The P/E comparison at the beginning sucks but it's an eye-catcher for the average reader. I guess the real question is whether you believe, at the same value p

The P/E comparison at the beginning sucks but it's an eye-catcher for the average reader. I guess the real question is whether you believe, at the same value point, delivery costs will be less than prime real estate + customer service costs. At the moment the answer is no. Delivery is expensive at the scale and speed necessary to compete with going out to grab a meal. But if you believe in a future where autonomous cars are delivering people and shipments in a highly efficient way, mixed with a future of resource abundance (ie robots taking all the boring jobs) where human time becomes incredibly valuable... then it's not unlikely that a service like Sprig would beat out the traditional fast food model. In fact, it's not unlikely that restaurants and most other brick and mortar business would just become API's on top of the delivery model. However, I personally think Sprig is way too early to the game. Given an autonomous, speedy delivery system is (more than) a few years out, they must be handing out their investors' money trying to compete in the food business in today's market while waiting for the distant future. I bet order-taking companies like GrubHub end up partnering with Uber to fill this gap in the market early on, rather than a startup trying to do food + delivery at once today. But that's just my 2 cents.