Podcasting for most is an analog for radio and until podcasts are as at hand as radio is, it's market share will be capped. Most people want to be able to press

Podcasting for most is an analog for radio and until podcasts are as at hand as radio is, it's market share will be capped. Most people want to be able to press a button their dashboard and here a show, not go search it out, put it on their iPod and then hook that up to their car.