He spent a few months researching it and finding the guy to do the branding. It wasn't just a drunk night out. Still, you have a point. Is spending a few month

He spent a few months researching it and finding the guy to do the branding. It wasn't just a drunk night out. Still, you have a point. Is spending a few months deciding on something so permanent enough time? Hopefully we can ask him in a 5 or 10 years.