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I might be too close to this interview because I feel like I'm missing the sketchiness that you guys caught. My understanding is that Warren's site works becau

I might be too close to this interview because I feel like I'm missing the sketchiness that you guys caught. My understanding is that Warren's site works because networks like CJ.com, which do things like ensure that affiliates get paid, won't cover the casino industry. So Warren filled in the gap. He helps ensure that affiliates get paid and that affiliate managers find new sites to work with. Before we did the interview, I pre-interviewed him, checked him out with trusted friends, and confirmed his company's revenue with Inc Magazine. If I missed something, please email or call me: mail(at)awarner(dot)com or 650-450-4098

kitcar 17y ago
Basically if you've ever worked in the affiliate business, either as a publisher or an advertiser, you pick up on specific terms which are used when talking about not-so-nice activities in "nice" conversations. There were lots of those terms said in this interview. It's not a reflection on this guy in particular (although he did openly admit to spamming search engines - "doorway pages" is one of those key terms), its the affiliate business as a whole. As he says in the video - it's about the leads, not the product. I get you customers - it's your problem what to do with them. Your product doesn't work as advertised? Not my problem - I just lead the person to your doorstep - it's your responsibility what you do with them. Read a few discussions on WickedFire.com (a popular affiliate forum) and you will quickly understand what I mean...
zaidf 17y ago
Sketchy industry does not equal sketchy guy. Irony is, for those that watched the video, this guy turned the sketchiness of the industry to his advantage and made a whole business out of certifying these online casinos. I really enjoyed it. In future, please ask him(or other folks you interview!) about how they scale the salesforce for the businesses that have one. I am at a point where I am able to launch something, may be even make some money from it, but find it challenging to scale.

kitcar 17y ago

Basically if you've ever worked in the affiliate business, either as a publisher or an advertiser, you pick up on specific terms which are used when talking about not-so-nice activities in "nice" conversations. There were lots of those terms said in this interview. It's not a reflection on this guy in particular (although he did openly admit to spamming search engines - "doorway pages" is one of those key terms), its the affiliate business as a whole. As he says in the video - it's about the leads, not the product. I get you customers - it's your problem what to do with them. Your product doesn't work as advertised? Not my problem - I just lead the person to your doorstep - it's your responsibility what you do with them. Read a few discussions on WickedFire.com (a popular affiliate forum) and you will quickly understand what I mean...

zaidf 17y ago

Sketchy industry does not equal sketchy guy. Irony is, for those that watched the video, this guy turned the sketchiness of the industry to his advantage and made a whole business out of certifying these online casinos. I really enjoyed it. In future, please ask him(or other folks you interview!) about how they scale the salesforce for the businesses that have one. I am at a point where I am able to launch something, may be even make some money from it, but find it challenging to scale.