I disagree with the dominant sentiment about this being an example of JerkTech. If RestaurantHop can prove through the resale of reservations, that there is va

I disagree with the dominant sentiment about this being an example of JerkTech. If RestaurantHop can prove through the resale of reservations, that there is value in these reservations, value that the restaurants, with a better pricing system, could capture, then I think this is great proof of concept for a new marketplace. If restaurants have underestimated the value that reservations can capture, they might have just turned RestaurantHop away without a glance, if he had approached them with the idea of ticketing reservations, but now that he has bypassed the restaurants (by calling under a fake name), he proves that the reservations have value. Now that it's clear that reservations have value, RestaurantHop can be the exclusive destination to purchase reservations for a night at a premium restaurant. Once you make that connection, then pricing strategies can go wild. Some examples of that - 1. Cheap reservations made in advance. 2. Cheap last minute reservations when the nights are slow. 3. Expensive last minute reservations when the nights are busy. 4. Expensive reservations that require extra care - large groups, special dates, etc. Here's the thing. I don't go to a place that has a long reservation wait time. Place where they say you need to book months in advance. I simply don't patronize those places. If there was a marketplace for me to evaluate (from Free to Expensive) the cost of making such a reservation for me, I would gladly do that. I already do that with GoldStar, the ticketing service. Adding premium restaurant reservations to the mix would be great. So I say, great start. Hustling to cover the reservation marketplace is going to be brutal, and if this takes off, competition is going to be fierce, with essentially no barriers to entry, but if there's an inefficient marketplace out there, that lacks transparency, and favors the connected, then I say -- go for it. Let's see how much money is being left on the table. (That being said, I think Parking Monkey, or Monkey Park, or Park Monkey, or whatever their name is ... is a true example of JerkTech - stealing from the commons, and extorting value by behaving badly - I didn't like it when guys on the street did it, and I don't like it when an app does it.) (( you can almost imagine BirthdayinthePark Monkey, or Place ontheBeach Monkey, or SeatontheBart Monkey. All terrible terrible ideas.))