Woah - slow down. I'm not selling anything. I think you're right about Google's brand, but I think they can simultaneously be distrusted and worshipped at the

Woah - slow down. I'm not selling anything. I think you're right about Google's brand, but I think they can simultaneously be distrusted and worshipped at the same time. I also think that Apple is showing that compromising privacy is a consequence of Google and Facebook's business models, and not some fundamental rule of the web. But, I don't think any of this changes my view that this particular study is not unethical in the way people are claiming given that Facebook exists and behaves as it does. If you think that Facebook operates an unethical business, I'd still argue that this doesn't make it worse, and that becoming less ignorant about how they affect people is a good thing.