UK data protection laws are much tighter than in the U.S. One of the key provisions is that data must only be used for the purpose for which it was gathered. Wh

UK data protection laws are much tighter than in the U.S. One of the key provisions is that data must only be used for the purpose for which it was gathered. While the terms allow them to use the data for research, the ICO may decide this is not the kind of research that users signed up for. The ICO may even decide that psychological research counts as medical information, which has lots of other safeguards.