I don't think thats true. If a show inspires you to love reading, then (as a kid) you'll associate reading with that show and keep enjoying it. Plus, a show l

I don't think thats true. If a show inspires you to love reading, then (as a kid) you'll associate reading with that show and keep enjoying it. Plus, a show like Reading Rainbow isn't really going to long term viewers, its going for the current generation of little kids. That being said, if kids love reading before seeing Reading Rainbow, then it will lose popularity, but thats okay because its goal is being fulfilled anyway.