4 ms·
Ask HN: Internal Messaging vs. Emailing Users
Within our application we have an internal messaging system for users. Recently our marketing staff has asked for a feature to allow them to mass message using our internal system rather than sending emails.
My first response is that it should be better in most cases to send emails.
What is everyone's opinion on this? Should it be acceptable for us to message our users within the application, or should we only use email?
- dangrossman 12y agoI think there are situations that warrant both, and lots of companies do both. For example, Google has an alerts button in many of their apps that shows in-app messages about new features or issues that need your attention. They also send mass e-mails for more important notifications like policy changes. You can give your marketing staff the power they want without any in-house development by popping https://www.intercom.io/ https://www.intercom.io/ into your app. It handles both in-app messaging and real e-mails, with a system for segmenting users so you can send messages to only the groups that need to receive them, e.g. only trial users or only those that haven't logged in recently.