It's actually asking happening to new Apple customers as well. My wife got an iPad and signed into Messages thinking she could use it like Messages on her mac –

It's actually asking happening to new Apple customers as well. My wife got an iPad and signed into Messages thinking she could use it like Messages on her mac – instead it broke her android phone°. She has since stop using the iPad I think largely because her initial interactions with it were so poor. This is actually hurting Apple's goals. ° I assume this means she entered her phone number as a contact address - but frankly the experience is so horrible that she's unwilling to talk about it.