With 65k apps in the apple app store, it's going to be pretty hard to get any attention for your iphone app. Launching a cool app on Android first will get you

With 65k apps in the apple app store, it's going to be pretty hard to get any attention for your iphone app. Launching a cool app on Android first will get you a lot of press. There's just less competition there. There are tons of well read bloggers and journalists who would be very interested in your Android App and the people marketing the phones would probably feature it in their ads like apple did with the "There's an app for that" ads. That's how marketers think. "It worked for Apple, so we'll do it too." Going to the iphone first will probably take two weeks to a month to get approved while the Android version can update faster with less hassle. You get to iterate faster and get feedback on the latest results. A faster feedback loop is essential to iteration and improvement. After you get some attention, then you can make an iphone version and if you're a top 5 Android app, that's a good reason for people to take a look. In the history of software, I'd say look at Microsoft Excel. It launched on Mac which had some crazy new features like a GUI. It quickly became the top spreadsheet on the mac (there was little competition). Launched on Windows a couple years later and went on to dominate the category.