I keep hearing this, and used to subscribe to the view too. But recently I released a site and the feedback was universal - "Your site looks amateurish and I'd

I keep hearing this, and used to subscribe to the view too. But recently I released a site and the feedback was universal - "Your site looks amateurish and I'd never trust you with payment credentials". So now I've "relaunched" with a basic bootstrap theme. The praise and feedback has been universal. And yet I personally think I now have a site which looks exactly like every other .. In conclusion my recent experience tells me that users want both functionality and prettiness - and so in the future I know I'll be in the same situation and I will spend hours and hours and hours juggling where I lay my text, and what theme to choose.