3 ms·
Hey Bemmu! Congrats man. I have a couple ideas: -CandyGerman.com appears to be dynamically determining the country of visitors by IP and including it in their
by lxmorj 12y ago
Hey Bemmu!
Congrats man. I have a couple ideas:
-CandyGerman.com appears to be dynamically determining the country of visitors by IP and including it in their free-shipping banner. At least they seem to have correctly guessed I am in Thailand. Perhaps test that out on your page? I noticed someone here asking if you shipped to Brazil - which would be painfully obvious if you had a sub-text like that. You could get even fancier if you you wanted - "XYZ candy shipments sent to Brazil as of June 2014. Sign up here to be lucky number XYZ + 1."
-Another commenter suggested down-selling a once-per-month plan that's available only to people who are canceling. I think that's super-smart. You can even split all the half-subscribers between your two shipments so that they stay the same size. I can think of very little reason not to offer this. At 800 subscribers * 5% attrition = 40 unsubscribes, if you can get 10% of the people to convert to a once-per-month plan for say $15 instead of $25, that's $60 of MRR recovered every month. Let's say the average half-subscriber stays an extra 4 months, that's an extra $240 every month. Obviously as your subscriber base increases, if your attrition rate is higher, or if you can convert more than 10% of unsubs, that number will go up accordingly.
-Have you done the math to calculate the addition profit you'd make by sourcing directly from manufacturers? It can have a huge impact on your bottom line. Will the grocery team still help you pack your goods if you buy the product yourself? If so, it's definitely something to start pursuing. If not, you'll need to have another plan for packing before you start buying product directly.
-In my experience photos and design can meaningfully increase conversions. I'd definitely consider icushman & thekevan's suggestions. If you're willing to invest 1 month's profits into a better candy offering occasionally, I think it's reasonable to invest the same amount into designing a site like icushman suggested and testing it against thekevan's. There isn't really another way to determine things like "does pro-photography and/or an Otaku vibe positively or negatively effect conversions?"
And a question: How are you purchasing postage? Is there a Japan Post API? We use Easypost's API for MonthlyBoxer shipments and it's been hugely helpful.