Sure. And I should make clear the 1990s are a fundamentally wrong analogy because 1990s Apple barely understood that PowerPC chips needed a compiler, much less

Sure. And I should make clear the 1990s are a fundamentally wrong analogy because 1990s Apple barely understood that PowerPC chips needed a compiler, much less create Xcode or a developer productivity tool like Swift. In my mind it's mostly a matter of positioning. An "Evangelist" is there to sell me something. A "Developer Something" is there to listen to me bitch. Speaking of Cocoa, from what I've heard about NeXT, it was a small company and the developers were one step away from the customers. Perhaps it is 'beautiful' because of a lot direct feedback.