5 ms·
Basecamp: A Clear and Present Brand
- antidaily 17y agoStick to the subject - changes to Basecamp. I don't care what your product does.
- gizmo 17y agoWhat do we have here? A company that clearly tries to be accessible and friendly, and instead comes across as sleazy and manipulative. This kind of marketing can backfire -- I don't recommend it.
- mkinsella 17y agoWhile it was interesting to read about the Basecamp transition (hadn't heard of it before), this is simply an advertising piece for their product.
- alabut 17y agoThis link is just a commentary on the real action - here's the official 37S announcement: http://basecamphq.com/transition http://basecamphq.com/transition