On the one hand Yo, Emojli are a little silly. On the other hand, they are exploring different aspects of one of the biggest achievements ever: instant mobile

On the one hand Yo, Emojli are a little silly. On the other hand, they are exploring different aspects of one of the biggest achievements ever: instant mobile communication! There is a place for SMS despite Email and phone calls. There's space for messaging apps even though we already had SMS. It seems there are other aspects of communication that are not yet served by software. Formal or intimate, one-way or two-way, private or (semi-)public, serious business - emotional - fun. Two party or with different groups. Just text, or something that allows for individualism and creativity. If your start-up gets one of those things right it could be huge, no problem!