From the article: In light of this story, Facebook deserves to lose every one of its users. It is completely unacceptable that by using a given platform to sha

From the article: In light of this story, Facebook deserves to lose every one of its users. It is completely unacceptable that by using a given platform to share one’s personal life with others one is suddenly, and without consent, subjected to such a highly manipulative experiment. The entire chain of command that approved this experiment, worthy of Dr. Josef Mengele, should be sacked, and at the same time a rigorous internal audit carried out to discover whether other such experiments have been undertaken. Hear, hear! I have been involved in small clinical trials involving 50 subjects or so and it is a huge amount of (necessary) work to get proper approval. That Facebook somehow thinks they can "study" (by intentionally seeking to manipulate users' moods!) 700,000 people without proper informed consent being sought boggles the mind.