This article contains some interesting analysis of second quarter Newspaper industry financials. Among them: - Adjusted for inflation, the newspaper industry i

This article contains some interesting analysis of second quarter Newspaper industry financials. Among them: - Adjusted for inflation, the newspaper industry is now half of what it was in 1986. - Newspaper share of the ad market is less than 15%, compared to >25% in 1989, despite a steady ad market. - When analyzed against personal consumption expenditure, newspapers appear to be in a free fall unrelated to the economic downturn.