4 ms·

You have to fake it. Yelp seeds every city they enter with paid copywriters for instance, Reddit was entirely fake accounts initially. Airbnb pays for photogra

You have to fake it. Yelp seeds every city they enter with paid copywriters for instance, Reddit was entirely fake accounts initially. Airbnb pays for photography of nicer listings. Either hire professional copywriters or recruit unpaid off-site interns to do it for you. Personally the intern method I think works best because they are dedicated to giving you good content, but really rough around the edges and the content feels very genuine. The NYC craigslist jobs section works phenomenally for this.

mappum 12y ago
Will people really agree to an unpaid internship for some brand-new, unknown company? What's the reasoning there?
- danbmil99 12y ago
  > What's the reasoning there? Startups! Kewl!!
- drwl 12y ago
  for experience and an entry on a resume
- rwhitman 12y ago
  For those trying to get a foot in the door in competitive creative fields, an internship is an important first step in starting a career or pivoting to a new one.
cdcarter 12y ago
Pay your interns. If you have any questions or concerns with a policy of paying the people who work for you, stop what you're doing now.
untilHellbanned 12y ago
How do you "fake it until you make it" with paid content? That is if you have a site where the user contributions generate revenue for the user. Totally unethically to create fake accounts and/or use somebody else's content to receive money for yourself.