There's a part of that idea that works, but I think the execution is flawed. I work in this industry day in and day out. We have a serious inventory issue. The

There's a part of that idea that works, but I think the execution is flawed. I work in this industry day in and day out. We have a serious inventory issue. There are far more buyers than sellers of quality businesses between $50K and $2MM. The result is that prices (multiples at least) are steadily rising and have been for the last three years. Currently, the average (what defines average is another discussion in itself) is around 2.83 annual net for an Ecommerce business and slightly less, ironically, for a SaaS one. I know that significantly more inventory could be created from a middleman being proactive about letting an owner know that there's interest. Many of the sellers I speak to are only selling now because of a cold call or email from broker. Until that point, they didn't realize how fluid the market was for selling internet businesses of their size. The idea of a reverse auction possibly needs some work, but the problem you're deliberately or perhaps unwittingly trying to solve is certainly one with a lot of reward if you can solve it. Best of luck.