Great article Bemmu. I love the professional product photos and the clear "what last month's box" contained photo on your home page. Some of our merchants @ Cr

Great article Bemmu. I love the professional product photos and the clear "what last month's box" contained photo on your home page. Some of our merchants @ Cratejoy have been experimenting with including a "last month's" box section/photo and have been getting very favorable results. I'm curious, what is your monthly retention? Have you done experiments with box contains and how it impacts retention? We're starting to run optimization experiments where we take the product inventory and try to optimally allocate it amongst all subscribers to maximize retention. So like month 1 subscribers get the exact optimal set of products to make sure they stay subscribed until month 2, etc. It's awesome that you are doing product surveys. I hope you do them every month. Have you ever considered sharing the results of your product surveys with your suppliers? Frequently that will be a great relationship building thing, maybe even get you better pricing or free product.