What is the advantage of your language? The easiest way to present your language is to motivate it. What is wrong with SQL that you are fixing? If you say,

What is the advantage of your language? The easiest way to present your language is to motivate it. What is wrong with SQL that you are fixing? If you say, "cleaner syntax", then good luck. Don't forget the history. Codd wanted Alpha, but politics at IBM is what gave us SQL. Once SQL started rolling, it's what stuck.