So this project is likely to be VERY different than what most HNers are posting - largely because there isn't a MAJOR tech component. I partnered with a friend

So this project is likely to be VERY different than what most HNers are posting - largely because there isn't a MAJOR tech component. I partnered with a friend of mine to launch a fitness workout series - https://10poundpledge.com https://10poundpledge.com - Basically, an in-home workout and nutrition guide to losing 10 pounds in 5 weeks with fitness coach Kamila McDonald. It may sound cheesy, or even 'me-too-ish'....but we think we have done a few new things. The way this came about is that she entered Miss Jamaica in 2009 when she was overweight and used it as a catalyst to lose her last 15 pounds. In total she lost like 60+ pounds from her peak to where she is now. She started sharing her journey and her results on social media and people literally started begging her for a "DVD". So after seeing the many informational type products launched and how well they do in terms of revenue, all of which are focused on some super niche (like Nathan Barry's iOS & Web Design books that have grossed hundreds of thousands so far), I figured we could do something similar with fitness. Alas, after 2+ years (I know, I cringe when I think about the time too, but it was well worth it) we finally launched and the feedback has been awesome. I have launched a few products on my own, and I have read many stories about successful products with actual customers - but this is the first time I have had my own. The best feeling in the world is getting emails from customers, literally thanking us for giving them the opportunity to give us their money. Never thought I would ever have that experience, and even though the journey is just starting (i.e. 4 weeks ago) I am pleased with what we have done so far.