I don't think gut feeling is accurate. There is a popular saying that marketing is about applying a great deal of common sense. I think that's a bit more accura

I don't think gut feeling is accurate. There is a popular saying that marketing is about applying a great deal of common sense. I think that's a bit more accurate description. In any case, there's plenty of exact science in marketing dealing with statistical modeling. Then you have pricing, which is arguably the biggest part of marketing (a lot of people don't realize how much thinking goes into a pricing strategy). Then you have communication in all of its marketing forms, and lastly you have the product creation, which in itself is part of the marketing. I view it like operating a jet. I have access to lots of buttons, switches and dials, and I know the science that takes care of what's beneath them. But in the end, I'm only interested in what happens as a result of using them.