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Just my opinion, but to me cloud is more disruptive to B2B than mobile. Not that mobile doesn't have some level of impact that varies by industry, but most peo
by inthewoods 12y ago
Just my opinion, but to me cloud is more disruptive to B2B than mobile. Not that mobile doesn't have some level of impact that varies by industry, but most people working in my office aren't using their mobile phones and tablets for data input - a key action that is performed by most office workers. For B2B, therefore, web will likely be #1 and then they will have a mobile app that exist to reference into that system and do some specialized tasks. In this way, the mobile app is just another application accessing the same system vs. a mobile app that exists on it's own (such as, say, Instagram).
As an example, Salesforce.com, the "standard" in SaaS CRM has a mobile app, but the majority of the time users are in front of a laptop or computer during the day. They may use the mobile app on the go, but people are not walking around our office using these apps - they're at their desks where they've got a keyboard.
This obviously varies by industry - I'm sure people can provide examples where it would make a big difference (thought of one: services businesses with a lot of remote/scheduled workers ala lawncare).
Cloud infrastructure has been disrupting both in the delivery of SaaS applications and lowering the cost of developing and delivering a service. I'm just not seeing mobile having the same level of impact. The fact that most mobile apps that support SaaS applications are thrown in with the service may show that they don't add huge value to overall revenue a SaaS company may see.