Very well said. If I proposed this study to the IRB where I work they would likely freak out. I think Facebook should be taking advantage of their data and cond

Very well said. If I proposed this study to the IRB where I work they would likely freak out. I think Facebook should be taking advantage of their data and conducting research. But they need to do this the way most respectable research organizations do and run all their studies through a credible IRB.