Certainly they can do better explaining the "design language". Cliches and corporate lingua such as: "... A material metaphor is the unifying theory of a ration

Certainly they can do better explaining the "design language". Cliches and corporate lingua such as: "... A material metaphor is the unifying theory of a rationalized space and a system of motion. Our material is grounded in tactile reality, inspired by our study of paper and ink, yet open to imagination and magic". Come again?