4 ms·

A cynical translation: "We finally realised that Apple was onto a good thing with their minimalism, layered UI and UI as a metaphor for physically interacting w

A cynical translation: "We finally realised that Apple was onto a good thing with their minimalism, layered UI and UI as a metaphor for physically interacting with your data. So we're putting a lot of fancy words together to make it sound like we're doing something amazing and new, while all we're actually achieving is explicitly stating what Apple has assumed to be common sense for decades. After all if we want all these Android developers to conform to a common human interface guideline ruleset rather than inventing their own UI for every new application, we have to make that ruleset sound sexy and awesome!" I love how the guy presenting on stage starts talking about a new material that will provide tactile feedback, as if Google is already launching phones with shape-shifting screens. Some Android fans are going to be mighty disappointed when we don't have tactile morphing screens in the stores for Christmas.

DCKing 12y ago
"Finally"? Apple announced iOS 7 barely a year ago, and they were far from 'minimal' before. Google has been using this design since Google Now was launched a year before that.
- juliendorra 12y ago
  I think the parent was making a reference to the original Macintosh GUI guideline [1] (human interface guideline). They are quite famous in the UI / UX community as being a pioneering way[2] of explaining and thus unifying the look and feel of third party applications. [1] http://interface.free.fr/Archives/Apple_HIGuidelines.pdf http://interface.free.fr/Archives/Apple_HIGuidelines.pdf [2] http://hci.stanford.edu/publications/bds/4p-guidelines.html http://hci.stanford.edu/publications/bds/4p-guidelines.html
  - DCKing 12y ago
    Oh I see. But that still doesn't validate his cynicism, as Google has been doing that for quite some time as well for Holo [1]. It's not as if this is the first time that Google has a "design language" for Android. [1] http://developer.android.com/design/index.html http://developer.android.com/design/index.html
andybak 12y ago
Let's get our history straight - Microsoft probably initiated the trend with Metro. Google launched Holo with Android 4.0 and Apple jumped onto this particular ship last of all.
- andybak 12y ago
  (self reply) - I'd misread your post and thought you were making an 'apple invented flat' comment. Apologies.

DCKing 12y ago

"Finally"? Apple announced iOS 7 barely a year ago, and they were far from 'minimal' before. Google has been using this design since Google Now was launched a year before that.

juliendorra 12y ago
I think the parent was making a reference to the original Macintosh GUI guideline [1] (human interface guideline). They are quite famous in the UI / UX community as being a pioneering way[2] of explaining and thus unifying the look and feel of third party applications. [1] http://interface.free.fr/Archives/Apple_HIGuidelines.pdf http://interface.free.fr/Archives/Apple_HIGuidelines.pdf [2] http://hci.stanford.edu/publications/bds/4p-guidelines.html http://hci.stanford.edu/publications/bds/4p-guidelines.html
- DCKing 12y ago
  Oh I see. But that still doesn't validate his cynicism, as Google has been doing that for quite some time as well for Holo [1]. It's not as if this is the first time that Google has a "design language" for Android. [1] http://developer.android.com/design/index.html http://developer.android.com/design/index.html

andybak 12y ago

Let's get our history straight - Microsoft probably initiated the trend with Metro. Google launched Holo with Android 4.0 and Apple jumped onto this particular ship last of all.

andybak 12y ago
(self reply) - I'd misread your post and thought you were making an 'apple invented flat' comment. Apologies.