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As someone who has one foot in marketing and one foot in development (I am a developer evangelist), here is what's happening. 1. Google's infrastructure is evo
by kiyoto 12y ago
As someone who has one foot in marketing and one foot in development (I am a developer evangelist), here is what's happening.
1. Google's infrastructure is evolving atop MapReduce (FlumeJava/MillWheel).
2. Google's PR decided to call it "not using MapReduce anymore" because in marketing, "beyond <current fad>" sounds really cool.
3. The rest of the world's PR/press/marketing fall for Google's clever PR.
Either way, it is great to see Google making its core technology accessible as part of their PaaS =)
- t1m 12y agoIt would be more great if they open sourced it.
- zobzu 12y agohyperscale man! cyberleetscale would have been better. IMO. Thanks for the clarifications :)
- username223 12y ago> 3. The rest of the world's PR/press/marketing fall for Google's clever PR. If "hyper-scale Analytics" counts as "clever PR," then eating paste counts as "clever food choice." It's not worth my time to decode the BS.
- rsync 12y agoI know what I'm supposed to do when my taxi driver starts recommending stocks to me ... But what do I do when people start describing themselves as "developer evangelists" ? That has to be some kind of sell signal, right ?