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>“We don’t really use MapReduce anymore” This is not even true. They have recently published research that involved using MapReduce in their own systems. Examp

>“We don’t really use MapReduce anymore” This is not even true. They have recently published research that involved using MapReduce in their own systems. Example: http://research.google.com/pubs/pub41376.html http://research.google.com/pubs/pub41376.html

kiyoto 12y ago
As someone who has one foot in marketing and one foot in development (I am a developer evangelist), here is what's happening. 1. Google's infrastructure is evolving atop MapReduce (FlumeJava/MillWheel). 2. Google's PR decided to call it "not using MapReduce anymore" because in marketing, "beyond <current fad>" sounds really cool. 3. The rest of the world's PR/press/marketing fall for Google's clever PR. Either way, it is great to see Google making its core technology accessible as part of their PaaS =)
- t1m 12y ago
  It would be more great if they open sourced it.
- zobzu 12y ago
  hyperscale man! cyberleetscale would have been better. IMO. Thanks for the clarifications :)
- username223 12y ago
  > 3. The rest of the world's PR/press/marketing fall for Google's clever PR. If "hyper-scale Analytics" counts as "clever PR," then eating paste counts as "clever food choice." It's not worth my time to decode the BS.
- rsync 12y ago
  I know what I'm supposed to do when my taxi driver starts recommending stocks to me ... But what do I do when people start describing themselves as "developer evangelists" ? That has to be some kind of sell signal, right ?
  - deleted 12y ago
    [deleted]
  - alphapapa 12y ago
    Looks like someone thinks you're asking too many questions. :/
  - sanswork 12y ago
    The title has existed for years now at various companies(most with an open source program have them) so whatever you were suppose to do you're too late now.
j_baker 12y ago
There's a grain of truth to what he's saying. We don't write many new actual C++/Java MapReduce jobs. It's mostly flume. Although there is some momentum behind Go MapReduce.

kiyoto 12y ago

As someone who has one foot in marketing and one foot in development (I am a developer evangelist), here is what's happening. 1. Google's infrastructure is evolving atop MapReduce (FlumeJava/MillWheel). 2. Google's PR decided to call it "not using MapReduce anymore" because in marketing, "beyond <current fad>" sounds really cool. 3. The rest of the world's PR/press/marketing fall for Google's clever PR. Either way, it is great to see Google making its core technology accessible as part of their PaaS =)

t1m 12y ago
It would be more great if they open sourced it.
zobzu 12y ago
hyperscale man! cyberleetscale would have been better. IMO. Thanks for the clarifications :)
username223 12y ago
> 3. The rest of the world's PR/press/marketing fall for Google's clever PR. If "hyper-scale Analytics" counts as "clever PR," then eating paste counts as "clever food choice." It's not worth my time to decode the BS.
rsync 12y ago
I know what I'm supposed to do when my taxi driver starts recommending stocks to me ... But what do I do when people start describing themselves as "developer evangelists" ? That has to be some kind of sell signal, right ?
- deleted 12y ago
  [deleted]
- alphapapa 12y ago
  Looks like someone thinks you're asking too many questions. :/
- sanswork 12y ago
  The title has existed for years now at various companies(most with an open source program have them) so whatever you were suppose to do you're too late now.

j_baker 12y ago

There's a grain of truth to what he's saying. We don't write many new actual C++/Java MapReduce jobs. It's mostly flume. Although there is some momentum behind Go MapReduce.