I would also recommend: Ice to the Eskimos: How to market a product nobody wants - by Jon Spoelstra (an awesome awesome book. More about strategy than face to f

I would also recommend: Ice to the Eskimos: How to market a product nobody wants - by Jon Spoelstra (an awesome awesome book. More about strategy than face to face selling though. But one of the best marketing books I've read.) Top Dog Sales Secrets: 50 Top Experts Show You Proven Ways to Skyrocket Your Sales - by Michael Dalton Johnson Art Sobczak is another good author for learning about cold calling. I've read some of his stuff which is good - but not his books. But you may want to check his book out: How to Sell More, in Less Time, With No Rejection : Using Common Sense Telephone Techniques