I think the answer is already in his comment: "we really want to be available to as many students at as many campuses as possible before we lose any "buzz" tha

I think the answer is already in his comment: "we really want to be available to as many students at as many campuses as possible before we lose any "buzz" that we're cultivating (either organically or through marketing efforts)" Another fear can be competitors who may have more money and can grow faster than them, especially after posting his story here on HN.