"you're going to hire a bunch of folks who will do that job to your script on the telephone all day, every day" Cracking this particular market without a super

"you're going to hire a bunch of folks who will do that job to your script on the telephone all day, every day" Cracking this particular market without a super motivated and nicely paid phone force is really difficult. SMB are hard to get on the phone and to pitch. Over the long term of course. Anything short term is possible. I've been in this market and even purchased a company that did this where the previous owner moved out of town [1] and specifically said "you can't do this type of selling remote you have to be physically in their face". Others have done this of course but iirc they tended to be well funded and able to lose a ton of money gaining sales. (Groupon). [1] My point being he wouldn't have sold the company if it could be operated remote and that had in fact been tried by previous owners. (This was advertising to reiterate in a printed publication).