I'm glad you disclaimed your post as opinion, because I don't agree with it but that's okay (and it's probably not really important to argue my viewpoint either

I'm glad you disclaimed your post as opinion, because I don't agree with it but that's okay (and it's probably not really important to argue my viewpoint either). But I do think that the concept Wutang is pushing here is outlined fairly well in the article - that they want to offer something unique, experiential in a different way, and to foster new thinking and creative concepts. I can't see it being replicated often or ever - it seems to me more like it's an effort to prove a point regarding the value (or devaluation) of music in general. So, in that sense, I'm not sure that it's "wrong" - unless it's intentionally wrong, which it may be.