4 ms·
First ask yourself if you really are making money. Does the amount of money you will bring in equate to market rate salaries for you and your co-founders 12 mon
by mmaunder 12y ago
First ask yourself if you really are making money. Does the amount of money you will bring in equate to market rate salaries for you and your co-founders 12 months from now? With some money left over for growth?
If the answer is yes then it sounds like you have a business on your hands. Create a cash flow plan. It should show how much you'll be bringing in and how much you'll be spending on a month by month basis. Do it 18 months out. Make it as close to reality as possible.
Then try really really hard to make it work without raising money. If that means you grow a little slower, that's OK. If it means you have to be a bit more frugal, that's OK because that's the cost of your own company's stock. (The alternative being, you sell that stock and get money to grow the business, so you lose that chunk of ownership).
Assign someone as your CFO. They're the cash-flow tzar. Anytime someone wants to spend, they have to go through that guy. The tzar should also have a talent of finding new pockets of money even when it seems that you're about to run out.
Just because you're going to get a TON of offers from investors doesn't mean you should raise money. I'm sure you get a lot of offers from credit card companies too.
Once you raise, your definition of success is no longer 1 million bucks a year in revenue and $300,000 a year salaries for you and your two buddies (which would be awesome right????!). Instead you're going to have limits on how much you can pay yourself, who gets to be boss and how much of a boss you get to be, and your definition of success becomes $10 million a year in revenue instead or you raise again and again and then you have to IPO.
- danesparza 12y agoOP also posted "as our very limited personal savings start to decline. Yeah, it's cool to have some money in the bank after doing these advertising deals, but it's not nearly enough that it's sustainable right away." It sounds like they have revenue, but they do not have profit.