The problem with Google controlling it is that it already has a monopoly market share of web advertising and web search, and much the biggest web-based tracking

The problem with Google controlling it is that it already has a monopoly market share of web advertising and web search, and much the biggest web-based tracking system. Add email, maps, cloud-hosting and other services and it has unprecedented power. As well as a monopoly market share of smartphones, it's now expanding into other areas such as cars, TVs (again), robots, internet delivery and so on. Monopoly market shares are fairly common in technology, but it becomes dangerous when any single company gets to control too many of them....