That is true, however I think about 50% of the schools are elementary schools, which is the target market for Reading Rainbow. The interesting numbers I would l

That is true, however I think about 50% of the schools are elementary schools, which is the target market for Reading Rainbow. The interesting numbers I would like to see are which schools do not have the funding to buy this kind of a program already. For example, the school which my kids go to certainly could afford a site wide license for a reading tool like Reading Rainbow. They often do spend 10's of thousands on programs like that in a year. If handled properly, this program could easily snowball into being available almost ubiquitously in the US and other locations in the world.