You should sit down with the team and work out the unit economics per city. This will give you a tangible and precise target for what it takes to make the next

You should sit down with the team and work out the unit economics per city. This will give you a tangible and precise target for what it takes to make the next city profitable. (E.g. "70 apartments available, 4 ad sponsoring business for break even.") Once you have that you can do like all franchise models do, reinvest your profits organically for company-owned cities and let franchisees come in to fuel growth beyond that, with the process manual based on the cities you did yourself. You got to where you are by focusing on just the client. Think hard before spending time trying to play the venture capital game.