I'd re-write these slightly: 1. Know your users. If you understand what they want, you can provide value or fun, and they'll both be well-recieved. 2. Know th

I'd re-write these slightly: 1. Know your users. If you understand what they want, you can provide value or fun, and they'll both be well-recieved. 2. Know the problem you're solving. Starbucks was solving the problem of creating a "3rd space", and they monetized with coffee. 3. Nurture employees, I'd keep the same.