I thought the same. Branding can make or break the success of a project. I think OSS is no exception. Patio11 wrote a great piece on the branding of Heartbleed.

I thought the same. Branding can make or break the success of a project. I think OSS is no exception. Patio11 wrote a great piece on the branding of Heartbleed. [1] [1] http://www.kalzumeus.com/2014/04/09/what-heartbleed-can-teach-the-oss-community-about-marketing/ http://www.kalzumeus.com/2014/04/09/what-heartbleed-can-teac...