Cardboard has no intelligence. It's just recycled trees. People bring context to things. That context is occasionally interesting to some. Sometimes it's in

Cardboard has no intelligence. It's just recycled trees. People bring context to things. That context is occasionally interesting to some. Sometimes it's interesting to many. When many people find something interesting, it is called 'bandwagon bias'. Bandwagon bias is so common we have a word for it: meme. To be upset about a meme, well, that says something about YOU. The companies who, as you say, 'need to get over themselves' are just having a good time living life and talking about the things that interest them. Filling up the media sphere is very difficult, but I wonder why one or maybe a few individuals think they should be able to dictate what fills it. Moreover, I wonder why these individuals find it OK to make blaming statements of others?