This actually gets killed by an upcoming iOS 8 update (which randomizes you MAC every time it searches for wifi networks). Big pro-privacy change from Apple. Wh

This actually gets killed by an upcoming iOS 8 update (which randomizes you MAC every time it searches for wifi networks). Big pro-privacy change from Apple. While it is problematic that this is iOS only (for now, at least), the large number of iOS device will introduce a ton of noise and make the tracking much less interesting for any company, even if they can theoretically still track Android devices.